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Privacy Policy


Skytrax (“Skytrax”, “we”, “us” or “our”) is committed to protecting your privacy on the website www.skytraxratings.com (“Website”).

This Notice (together with our Terms of Use) sets out the basis on which any personal data (meaning any information about you which is personally identifiable) that Skytrax collects from you or that you provide to Skytrax, will be processed by us. Please read the following information carefully to understand Skytrax’s practices regarding your personal data.

For the purpose of the data protection legislation, the data controller is E M Plaisted trading as Skytrax whose address is at 85 Great Portland Street, London W1W 7LT. See our Terms of Use for more information.

Amendments and updates to this Notice may be made from time-to-time. Any revisions will be posted on this page and where appropriate, notified to you by email, so you will always be aware of what information we collect and how we use that information. Please review this page regularly so that you are aware of any changes.


Skytrax may collect and process the following information about you:

  • Information you provide

As part of Skytrax’s service providing a quality classification system of airline and airport standards worldwide, we will collect information that you provide when filling in the contact forms on our Website or when you opt in to receive communications from us. This information includes your full name and email address and may also include, your occupation and company name and any comments or enquiries that you leave.

If you do not provide this information, we will be unable to contact you in relation to your enquiry or supply you with information relating to Skytrax’s services.

We will use this information to carry out our obligations and to provide you with the information and services that you request from us, and to provide you with information about similar services. If you have opted in to receive information from us, we will use this information to contact you with recommendations and suggestions of services which we feel may interest you. We will also use this information to notify you of any changes to our service and to ensure that the content on our Website is presented in the most effective manner for you.

We may carry out automated decision making and profiling in order to provide you with the most suitable products and services for your needs.

  • Information we collect about you

For each of your visits to our Website, we may automatically collect the following information:

(a) technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

(b) information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

(c) Google AdSense

We use third-party vendors, including Google, to serve ads when you visit our website. These companies use cookies to serve ads based on a user’s previous visit to our website or other websites on the Internet. These companies may use anonymised information (not including your name, address, email address, or telephone number) about your visits to this website and/or other websites on the Internet in order to provide advertisements about goods and services that may be of interest to you. Users may opt out of personalised advertising by visiting Ads Settings. Alternatively, users can opt out of a third-party vendor’s use of cookies for personalised advertising by visiting: https://bit.ly/2IzO9Hc

For more information on how Google uses the data collected via this service, see here: http://bit.ly/2hV2Eag

User’s located in the European Economic Area who visit our site are served non-personalised ads.

Non-personalised ads are ads that are not based on a user’s past behaviour. They are targeted using contextual information, including coarse (such as city-level) geo-targeting based on current location, and content on the current site or app or current query terms. Google disallows all personalised targeting, including demographic targeting and user list targeting.

Although non-personalised ads don’t use cookies or mobile ad identifiers for ad targeting, they do still use cookies for frequency capping, aggregated ad reporting, and to combat fraud and abuse.

(d) Google Analytics

We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website to evaluate and develop Skytrax. This is known as ‘digital analytics’. We may also record certain information that customers provide. This information allows us to more accurately understand individual behaviours.

To opt out of being tracked via Google Analytics, you can also use Google’s opt out browser add-on: http://bit.ly/1tbNUmE


Skytrax take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Notice.

All information you provide to Skytrax is stored on Skytrax’s secure servers which are situated in the UK.

Once Skytrax has received your information, Skytrax will use strict procedures and security features to try to prevent any unauthorised access.


By using the services on the Website, you request and authorise Skytrax to use and share your information in the following ways (as appropriate):

  • To any actual or prospective seller or buyer of our business;
  • In order to comply with any legal obligation, or in order to enforce our Terms of Use we may be required to disclose your personal information;
  • To use the information you have supplied on the Website to undertake statistical analysis;
  • If Skytrax or substantially all of its assets are acquired by a third party, personal data held by us about our customers will be one of the transferred assets;
  • Skytrax may share your personal information with its group companies, which means subsidiaries and holding companies;
  • For the purposes of the prevention or detection of offences, and/or the apprehension or prosecution of offenders, we may share any information that we collect with the Police, other public or private sector agencies, governmental or representative bodies in accordance with the relevant legislation. This will include public authorities, insurance companies, finance companies and/or other agencies; and
  • Your data will only be stored for as long as is necessary to perform the services you have requested from us, or until you opt out from receiving communications from us, after which your data will be erased.

When you opt in to receive our regular newsletter, we ask you whether you would like to receive our communications detailing offers, news and services from Skytrax that we feel may be of interest to you via email. In order to consent to receive these communications, you will need to opt in during registration.

Where you have let us know that you are happy to receive information from us, we may send you communications that include new services and opportunities to take part in market research as well as relevant news updates.

To stop receiving Skytrax’s promotional offers and alerts, please click the link found at the bottom of each email. You may also contact us at Peter.Miller@skytrax.uk at any time to let us know that you no longer wish to receive marketing emails.


You have the right to:

  • Access all personal information supplied to Skytrax and held by us in order to rectify any inaccuracies on the information held. Further enquiries should be sent by email to Peter.Miller@skytrax.uk or by post to 85 Great Portland Street, London W1W 7LT;
  • Request the erasure of your personal data or to object to the processing of your data;
  • Request that your personal data be ported to you or a new provider if the data is processed automatically;
  • Lodge a complaint with a supervisory authority. For details of our complaint procedure, please see our Terms of Use available on our Website;
  • Withdraw consent to us processing your data at any time. This will not affect the processing already carried out with your consent; and
  • Request further information regarding the personal data that we hold about you and the source(s) of that information.

By using Skytrax, you consent to the practices described in this Privacy Notice.


Questions, comments and requests regarding this Notice are welcomed and should be sent by email to Peter.Miller@skytrax.uk or by post to 85 Great Portland Street, London W1W 7LT.

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